Westlife to star in Xmas campaign
Westlife are the stars of a new £25 million Christmas advertising campaign for Woolworths.
The chart-topping Irish boy band will appear in a new TV ad singing White Christmas.
The ad, set in a fantasy Woolies store, will be broadcast from Wednesday.
Woolworths marketing director Stephen Robertson said: “We love Westlife at Woolies. With 13 number one singles they are one of the biggest bands ever and they connect very well with our customers. On set they had a lot of fun and were naturals when it came to acting.”
The band follows in the footsteps of X Factor winner Shayne Ward, who was the star of the store’s Easter TV campaign.