How Canadians spend money over Christmas

Atlantic Canadians biggest Christmas spenders, Quebecers most miserly.

An EKOS poll suggests the average Canadian expects to spend $861 on Christmas gifts this year.

The big spenders tend to reside in Atlantic Canada, poll respondents from the Maritimes and Newfoundland said they were budgeting an average $1,029. The relative misers live in Quebec, with plans to spend an average of $689, while Ontarians averaged $946. Figures for the Prairie provinces, British Columbia or the Northern territories were not immediately available.

Paul Adams, executive director of EKOS, says Atlantic Canadians spend more because they tend to have larger families and Quebecers spend less because of the province’s rising secularism.

EKOS performed a random phone sample on December 5 and 6 of 1,022 Canadians for the Toronto Star and Montreal La Presse. National results are considered valid within 3.1 percentage points, 19 times out of 20, a margin of error that rises when the results are broken down regionally.

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One Response to “How Canadians spend money over Christmas”

  1. raincoaster

    The Quebec result really is surprising. Sure, it’s becoming more secular, but that’s down from being the most religious province in the country. And, being Catholic, the families tend to be large too. Quebec’s not doing that well economically either, but that goes double for the Maritimes. Very interesting results.

    Me, personally, I’ve never spent more than $600, but then I don’t have any kids.