Hot Christmas Gadgets include Nintendo Wii, Sat Nav and iPods

Christmas, of course, comes earlier every year. For retailers it starts earlier than most as they try to identify the year’s ‘must have’ gifts. In order to give them a bit of a hand, we’ve spent the last week analyzing search data in order to make some predictions as to what we think will be this year’s hot gadgets, entertainment, toys and fashions.

First a word on the methodology. Search term analysis provides great insight into people’s habits and desires, so we analysed the top 2,000 search terms that sent traffic to a Hitwise Custom Category consisting of the top 100 online retail websites in the UK during the four weeks ending 22nd September 2007. Gadgets are up first, and our defintion encompasses a range of consumer electronics products including mobile phones, computers and peripherals, games consoles, in car entertainment and navigation systems, and audio-visual equipment,

The Nintendo Wii is the most searched for gaming console in the UK, ranking as the sixth most popular gadget heading into Christmas, ahead of the Xbox 360 at number 7 and the Nintendo DS at number 8. There were 5 times as many searches for the Nintendo Wii as the Sony Playstation 3, which did not make the top 10 gadget list.

Mobile phones are the most popular gadgets in the UK, capturing 46% of all searches, followed by computers, iPods, satellite navigation systems and high definition televisions. The success for the TomTom brand of satellite navigation systems continues, with the number of searches for ‘tomtom’ double that for the generic term ‘sat nav’. Searches for ‘external hard drive’ have increased by 15% year on year, reflecting a desire among UK consumers to back up their precious collections of digital music, photos and video.

The Nokia N95 multimedia phone captures almost one in ten searches for mobile phone models in the UK, making it the most popular handset. It is followed closely by the stylish Nokia 6300, with 8.7% of searches, and the Samsung G600 5 mega pixel camera phone, with 8.5%.

The top mobile phone manufacturer by share of UK Internet searches is Nokia, which receives 35% of searches across the top 5 brands, followed by Sony Ericsson with 29% and Samsung with 24%. Motorola is at number four with a 6% share, followed by LG with 5%.

There are 14 times as many searches for the Apple iPod as for all the other MP3 players combined. Two thirds of searches are for the generic iPod, while one in five searchers is looking specifically for the iPod Nano, which has seen searches increase by 67% year on year.

The new iPod Touch and the UK release of the iPhone were announced too late to have a significant impact on the retail search data, but there is a huge amount of internet buzz about both products. For example, the volume of searches for ‘iPhone’ sending traffic to News and Media websites has increased 5 fold over the last month. With Apple the most searched for gadget brand in the UK, it seems likely that both products will find eager fans amongst British consumers. Dell is the second most searched for brand, receiving almost four times as many searches as its nearest rival HP.

Via > DigitalMediaWire

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